Once upon a time, psychologists spun intricate webs of theory, concocted of equal parts fact and fiction. Now, bubbling with exultations, a new era has arisen, whereby evidence-based rules supreme. Progress no doubt, but a bit disingenuous too, certainly for a discipline that steadfastly refuses to publish null results. Perhaps, instead, it would be more accurate to say that the true clarion call of the new centurions of psychological research is something on the order of carefully manicured evidence, though admittedly it doesn’t have quite the same punch as its evidenced-based counterpart. If marketing of psychological research is the objective, evidence-based is surely the way to go. If accuracy were the goal, more humility would do the profession well.

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